Ideal Electrical

Our wide range of electrical supplies & services for residential, commercial and industrial sectors means we’ve got you covered from the get-go.

Our company was founded in 1936 by a dedicated and experienced team of homegrown industry professionals. Their vision was to set an industry benchmark for outstanding customer service in the New Zealand electrical wholesale sector.

Our mission that has evolved out of that is in supporting our customers around New Zealand by providing value to a broad range of sustainable and innovative products and services for automation, technical supply, and energy management.

We can be proud when we say that today Ideal Electrical Suppliers is a market leader in its field with an extensive nationwide branch network servicing the electrical supply needs of the residential, commercial and industrial sectors.

Our values

  • Deliver the best customer experience
  • Join forces for success
  • Encourage to innovate
  • Engage people to develop their talents
  • Trust each other
  • Enjoy making a difference

Our people

Because of our history, experience, and expertise, we really do understand what you need from your electrical supplier. With over 380 staff including project managers, estimators, technical advisors, lighting specialists, and trade qualified personnel; we have the expertise and resources to give your business and customers what you need when you need it.

48 branches nationwide

Our 48 branches are in easy reach of all New Zealand cities and towns. From Whangarei in the North to Invercargill in the deep South we have branches manned by our friendly, knowledgeable staff to help you with your project.

We will have the product you are looking for

With over 100,000 products, it’s very likely we will have exactly what you are looking for. If not, we will do our very best to get it for you. Whether your project is commercial, residential or industrial our team will go out of their way to look after YOU as our valued customer.

Keeping you connected

We have joined forces with associated companies to make life easier for you. The services they provide include:

  • Online ordering
  • Estimators
  • Rexel lighting design and lighting solutions
  • National account management
  • Project management
  • Real-time stock availability
  • National distribution centres
  • Customer accounting system integration
  • Multiple product specialists
  • Customer stock management solutions

Our commitment to a sustainable future

Here at Ideal Electrical ‘sustainability’ is more than just a buzzword for us.

We actively encourage and help our customers to achieve this through product stewardship and the promotion of effective, energy-saving, lamp alternatives. We fully embrace and closely follow the Rexel Group of Companies Charter for Sustainable Development – a document that is held in high regard by environmental agencies all around the world.

Our commitment to this Charter flows right on down to our clients through simple but effective measures such as recycling of hazardous waste items which we provide selected outlets for their proper disposal, thus reducing our industry’s impact on the environment.