We have skilled team members ready to help you throughout New Zealand.

National Roles

Eric Ryde Technical Manager - Lighting

Eric has 20 + years experience both in NZ and the UK in commercial lighting product design, manufacture and testing. Encompassing all types of luminaries from HID to LED and lighting controls. Eric's focus is on technical support for imported and locally manufactured Lighting Product.

Phone: 04 381 7876
Mobile: 027 291 1442

North Island

Nikolai Danks Upper North Island Regional Lighting Manager

Nick has been in the electrical industry for 20+ years he is a Qualified Electrician with a passion for lighting, he has been with the Ideal family for the past 3 years working as a Branch Manager and has taken up the role of Lighting Manager for the Upper North Island area. Nick brings with him a wealth of knowledge of lighting gained though being a project manager for one of the largest electrical contractors in Auckland and is looking forward to putting his knowledge to work for Rexel.

Mobile: 027 274 8415
Katarien Badham Lighting Specialist Upper North Island

Kat is a creative professional with thirteen years of Lighting Design & Sales experience in the Commercial and Residential sector within New Zealand. She has a degree in Spatial Design and a Post Graduate in Illumination engineering, is active in the IES as a Technical member and has organised several IESANZ Lighting awards. Having worked in both sales and as a consultant she understands the requirements needed to achieve a successful project. As well as excellent communication skills and the ability to build & sustain important client relationships, she has a true passion for Lighting and Lighting Design.

Mobile: 021 516 820
Robert Lloyd Sales Representative - Auckland

Rob has been working the lighting industry for 6 years in Auckland. He specialises in LED lighting & control with a home automation design & installation background.

Mobile:027 508 8855
Ali McGraw Lighting Designer - Auckland

Ali McGraw has a background in sales and marketing and has worked in the lighting industry since 2007. Ali has a number of tertiary qualifications, including the Post Graduate Science and Technology in Lighting.

Simon Ellingham Lighting Specialist Bay of Plenty/Central

Simon is an electrician with over 27 years’ experience in residential, commercial and industrial project installations, project management and business operations. Having been with Ideal Electrical Suppliers for six years in sales, Simon's focus is to provide lighting design and lighting control solutions. Simon is also a graduate of Massey's Post Graduate Science and Technology (Lighting) course and is an Technical Member of IES.

Mobile: 027 289 0726
Letty Uttinger Lighting Specialist - Waikato/Taranaki

Letty joins the Rexel Lighting team after 8 years experience in the electrical wholesaling industry. Lettys role is to service the Central North Island region in all aspects of design, specification and sales. Letty is also a graduate of Massey's Post Graduate Science and Technology (Lighting) course and is an Technical member of IES.

Mobile: 021 530 794
Alex Geisler Sales Manager - Retrofit Lighting

Alex is a registered electrician with 12 years’ experience in the electrical industry and over 3 years in the lighting industry. He is a graduate of Massey University's Post Graduate Science and Technology (Lighting) course and having worked in both installation and the specifying of luminaires he is well positioned in the field of Retrofit Lighting.

Mobile:021 507 168
Cedric Williams Area Lighting Manager Lower North Island

Cedric joins the Rexel Lighting team with over 20 years experience in design and project management. He holds a degree in Bachelor of Arts as well as a Post Graduate Certificate in Illumination from Massey University School of Engineering. Cedric is an IES (Tech) member and currently sits on the IES New Zealand board. Cerdric’s role is to service the Lower North Island in all aspects of Commercial, Industrial, Retail and Architectural Lighting Design and Specification

Mobile: 027 472 6715

Ken has over 20 years experience working in New Zealands lighting and electrical goods industry. Ken also undertook AGi32 training overseas. From 2003 to 2013 Ken worked as an independent lighting design consultant. This period provided invaluable insight into design and specification business. Ken is passionate about light and design. He is often involved in helping organise technical meetings and seminars with like-minded industry professionals. In recent years he has published two papers on his own research on the relationship between safety, and lighting, and managing risk through lighting design. Ken is based in our Wellington office, his role is to provide design and technical support within the lighting team. Ken specialises in designing energy-efficient, Industrial, Commercial, Education, Retail, Sports-field, Road and Public-space lighting. He is also keen to take on new challenges.

Phone: 04 385 0229
Mobile: 027 2979 988
Jo Cox Area Sales Representative. LNI

Jo joined the Robus Lighting team in Sept 2016 coming from a successful retail and corporate sales environment. She is well versed in the mechanics of business and the value of forging solid business relationships with clients. She is a great listener, has excellent communication skills and has a great “can do” attitude. Being a qualified Interior Designer, Jo has a genuine passion for Interior Design and understands the importance of Lighting

Mobile:021 907 282

South Island

Travis Booth Upper South Island Regional Lighting Manager

Travis has over eight years experience in the lighting market with expertise in lighting designs and project management.

Mobile: 027 273 2923
Struan Banks USI Lighting Sales and Design

Struan has a long and varied background in sales and marketing and has worked in the logistics and residential housing sectors and has recently joining the lighting team calling on our Architect Specifiers in Christchurch and the greater Canterbury area.

Phone:03 379 1611
Mobile:021 729 407
Robert Smith South Island Key Accounts Manager - Lighting

Robert has over 41 years experience in the Electrical industry, both in installation and wholesaling. Roberts role is to liaise with key accounts, Large end users and Electrical Contractors. He offers experienced advice from his years within the industry to aide Customers in making the best Energy Efficient decisions for their projects.

Phone: 03 364 5243
Mobile: 0274 383 571
Christina Wust-McLaren Lighting Design Manager

Christina's skills are in management and coordination and since her move into lighting, she has completed a number of in-house training courses including AGI32 and has graduated from Massey University with her Graduate Certificate in Illumination. Her role in the lighting team is pertinent to Rexel providing a full solution service with a focus on lighting design for the Upper South Island.

Phone: 03 364 5242
Mobile: 021 778 036
Sarah Leighs Lighting sales & support

Sarah has joined the lighting team with a back ground in energy efficient lighting and covers all aspects of our day-day lighting offer in her support role.

Phone: 03 379 1611
Nathan Tupaea USI Lighting Sales and Design

Nathan joined the Rexel Lighting team in Christchurch after 4 years in sales with Ideal Electrical (Dunedin), and successfully completed the Rexel Lighting Cadetship Programme. He studied illumination engineering at Otago Polytechnic 2015, and will complete the second year of Massey's Post Graduate Science and Technology - Lighting course in 2017. Currently Nathans role with Rexel lighting is sales and specifications servicing the Upper South Island region.

Phone:03 364 5249
Mobile:021 707 289
Stu Wilson USI Lighting Designer

Stu has joined Rexel Lighting from a vast background of Drafting in the civil survey industry and Lighting Design. Stu specializes in Street Lighting.

Phone:03 379 1611
Brad Eiffe SI Sales Representative - Retrofit Lighting

Brad has recently joined the Rexel Lighting team and has returned from an extensive period living overseas. He has run his own business as well as being involved in Electrical Wholesaling. Brad brings a wealth of knowledge to the team and will be in charge of retrofits around the south island.

Phone:03 363 4254
Mobile:021 732 152
Steve Long Lower South Island Regional Lighting Manager

Steve has over 25 years industry experience in branch management and Lighting & Design. Steve's role is to offer effective lighting design solutions as well as liasing with specifiers and electrical engineers.

Phone: 03 218 2178
Mobile: 027 245 0754
Ray Cocker Lighting Specialist - Lower South Island

Ray has over 30 years experience in the electrical industry, with the majority as an Electronics Technician, as well as a practicing electrician and a sales rep. Ray's electrical background has provided a strong base for his transition to Lighting. Ray's role focuses on Lighting Design and Quotes, along with providing support for contractors, architects and specifiers.

Phone: 03 218 2178
Mobile: 0274 763 669